Pearls & Roses Bridal specialises in both couture and ready to wear bridal gowns, wedding dresses, and evening wear gowns. Our Geelong-based dressmakers source the finest fabrics from around the world to handcraft a truly one of a kind dress for your special day. We also offers gowns for mothers of the bride, Brownlow dresses and much more.

Pearls & Roses Bridal

Our Services
  • Styling & consultations

    If you have started looking for a wedding dress or gown for a special occasion, we offer both bespoke and ready to wear styling services

    Book an appointment
  • Alteration services

    We provide bridal and ready to wear dress alterations and specialise in wedding, formal occasion, and debutante services.

    Book an appointment
  • Debutante gowns

    We provide bridal and ready to wear dress alterations and specialise in wedding, formal occasion, and debutante services.

    Book an appointment
  • Our client stories

    We are proud of the quality of craftmanship and level of service we provide to women in Geelong and surrounding areas.

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Geelong’s elegant couture dresses and gowns for weddings, debutante balls, formals & more

Pearls & Roses Bridal was founded on the desire to provide premium couture dresses to Geelong women, empowering them to make their mark in style. Whether you need a custom made couture wedding dress, a bridal gown, a formal evening dress for a charity ball or you’re a young high school debutante looking for a beautiful deb dress, regardless of age, body shape or style, we excel at helping you find your dream dress. Read More

We also have sophisticated dresses for the mother of the bride or groom, bridesmaids and flower girls. We will ensure all the women in your bridal party match the theme of your wedding and coordinate for your photos. Our specialty is ensuring a perfect fit, which is why our talented dressmaker will consult with you in one of our two private consultation rooms.

You can choose from our ready-to-wear ranges or have custom-made dresses designed and created by our in-house production team. If you choose a wedding dress off the rack we can provide bridal alterations to ensure you feel comfortable and confident throughout your big day. We also provide dress alterations for a variety of other evening dresses to ensure a form-fitting silhouette. You can take advantage of this service with our dressmaker even if you haven’t bought your dress from us.

We’ve dressed and styled wives and girlfriends of Geelong Cats’ players for the Brownlow medal with our red-carpet-ready Brownlow dresses and custom-design service. We have also helped many beauties achieve the wow factor with our pageant-appropriate gowns.

If you’ve started looking for a wedding dress or need an evening dress for a special occasion, contact us to make an appointment in-store.

Event dressing

Pearls & Roses Bridal News

Bridal styling appointments in Geelong

At Pearls and Roses Bridal in Geelong, we’re here to ensure that your bridal styling appointment is not just a step, but a leap towards making your dream wedding attire a reality. We understand the flutter of excitement mixed with a dash of nervousness that brides-to-be feel when they first...

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Pearls & Roses - Our Story

Geelong's premier dressmakers

Today, Pearls & Roses Bridal is the trusted name for custom made wedding dresses, deb dresses and other formal evening dresses. The team takes great pride in helping you find the perfect fit, working to your individual body shape, tastes and personality.

Find out more
Our Reviews
4.8
Melissa T.
Sandy M.
Amazing, friendly service. Highly recommend. Karen & Mia were a delight to deal with.
Sally R.
There is a reason Karen has been in business for over 30 years. Her dresses are stunning and her service is flawless.
Jacinta R.
Wonderful service and beautiful craftsmanship. The girls are lovely, friendly and professional. They put you at ease and make you feel beautiful. Their many years of experience are evident. I'm pleased to recommend Pearl's and Roses to ladies of all ages when looking for special event wear or for alterations to an outfit you've bought somewhere else. Not a cheap service but you get what you pay for, plus some. Thanks girls.
Paris R.
I have been a client of Karen's since 1992 when she made my custom wedding dress. Since then both my daughters have made purchase's for Valedictory, deb & special occasions.I have purchased for my daughters engagement, the service provided by Karen and her team are exceptional. There is a large range of lifestyle dresses, special occasion dresses and all the accessories to complete your look.
dawn L.
This is my favourite shop in Geelong..They are always so nice and accommodating..If i need clothing or a present for a friend ..i go here 🥰🥰
Debbie D.
What a wonderful experience. I had the best time. Beautiful clothing. The staff are amazing. They certainly know their job. Bouquets to you all thankyou 💐
Elyse H.
Cannot thank Karen and the team enough for going above and beyond helping create my dream and then bringing it to life exceeding my expectations! I’m sad to finish this journey coming into store and having the best experience Thankyou so much for my dream wedding dress!
Chiara C.
Karen and the Pearls & Roses team are the best in the business! My wedding dress (purchased elsewhere) required alterations, and after not being particularly happy with the service from where it was purchased, I was very nervous about where I could get alterations done. Karen was incredibly understanding and supportive, immediately easing my worries with her expert suggestions and ideas to ensure the dress fit like a dream. She more than delivered with the final product, tailoring my dress to perfection and helping me feel so much more confident and excited for the big day too! I cannot thank or recommend Karen and the Pearls & Roses team enough!
Josephine C.
**Superb 5-Star Review for Pearls and Rose's**I cannot speak highly enough of the exceptional service provided by Karen and the dedicated team at Pearls and Rose's boutique. From the moment I stepped into the store on a Wednesday afternoon, just before closing time, I was greeted with professionalism and warmth that immediately put me at ease.Despite my last-minute visit without an appointment, Karen not only welcomed me graciously but also went above and beyond to ensure that I had a delightful experience. Her attention to detail and genuine care made my dress selection process stress-free and enjoyable.The boutique offers a diverse range of dresses in two distinct sections, catering to every budget with options starting from $500. The exquisite collection of accessories and veils further accentuated the beauty of the dresses.Moreover, Pearls and Rose's doesn't limit its offerings to wedding gowns; they have stunning dresses suitable for various occasions, ensuring there is something special for everyone.My experience with the Pearls and Rose's team was nothing short of perfect, and I am immensely grateful for their expertise and assistance in finding my dream dress. I wholeheartedly recommend this boutique to anyone seeking a personalized and top-notch dress shopping experience.
Jill S.
I appreciated the warm and knowledgeable assistance when trying to pick a dress for attending my daughter’s wedding. It was great to have alterations suggested that could improve the look of the dress for my age as well as other styling tips! Very much appreciated.💕
Eleni N.
Rose M.
Super helpful and did an amazing job of altering my formal dress!
Sarah K.
I went to Pearls and Roses to get my wedding dress altered. I was trusting, given what amazing reviews they have. Karen did not disappoint. What an amazing lady, so kind, talented and took perfect care of my dress. I am so grateful. Alterations were perfect. Thank you Karen & team! X
natasha W.
Amazing service and got a lovely dress as a guest for a wedding. They made the dress shopping experience so easy. Listened to where it was and what I wanted and they picked it out in 2 dresses. Really good price as well! Highly recommend popping in!
Georgia M.
Karen saved me! I went to Pearls and Roses after receiving my wedding dress from somewhere else. Karen squeezed me in for an appointment and ensured me she would fix my dress. She was calm, supportive and talked me through the whole process. Karen and her amazing team worked wonders on my dress and made many changes until I was happy and comfortable. I am so grateful for Karen's expertise - she is beyond amazing!
Angel
Gorgeous Store!
Natalie H.
I went into Pearls and Roses by myself while planning my surprise wedding. Karen and her team were so helpful providing honest opinions, keeping within my budget and keeping the secret! I am so happy with the dress for my wedding, it fit perfectly and was so comfortable, couldn’t be happier with my choice!!
Claire A.
Both my Mum and I organised all our dresses for my Wedding through Karen and the beautiful team.Between the two of us, we purchased four dresses, and had an additional two tailored to fit perfectly. As well as accessories. We couldn’t help ourselves!Karen brought a wonderful and sincere sense of enthusiasm and support to every appointment and the entire experience.Each outfit is now connected to really special memories for the lead up to, and during the Wedding. We can’t thank the Pearls and Roses team enough for maling us feel so amazing.Love the Bride and her beautiful Mumxx
Fiona B.
As soon as I met Karen I knew she was the person to make my dress for my sons wedding. She was so fabulous to work with, nothing was too much trouble. And my dress was EXACTLY what I had pictured. Don't bother going elsewhere. Karen's attention to detail is incredible.I had so many compliments on the day and it was a dream to wear. I wish I had saved my feet and gone straight to Pearls and Roses. Thank you Karen.
hannah B.
I can’t recommend Pearl bridal enough! All the ladies there were so professional, friendly and patient. I went back 3 times before I said yes to my dress, and they were just as patient and lovely with me each time. I was so so happy with my dress, it was such a dream to be able to find my perfect dress at such an amazing store.
Ashley H.
Karen was amazing when altering my wedding dress bought at a seperate store. Karen was easy to book in with, was very knowledgeable in the alterations appointment and quoted the job very reasonably. Part of my alterations was a redesign of the bodice to take away the sleeve design, this was a tricky job but Karen made it look easy and the final product is seamless. Thanks so much Pearls and Roses!
Fiona G.
I had a wedding dress altered at Pearls and Roses and it was such a great experience, I can't recommend them highly enough. It was such an easy process, Karen was able to quickly see all the details that needed to be added or changed to make the dress fit to perfection, as well as enhancing the overall look of the dress. The team there were all kind and professional from start to finish.
Rebecca W.
Highly recommend pearls and roses for dress alterations. The team is super friendly and helpful. They made the process very relaxing and easy and the turn around time was so quick.!!!
Andrea P.
I am so glad I made the trip to Geelong from Melbourne to try on a dress I saw on the web site from Pearls and Roses Bridal. Karen was so helpful and was able to fit the perfect dress along with earrings and bag to complete my Mother of The Groom outfit. Karen gave me her undivided attention and had a lovely space to try on my outfit. Thank you for stocking beautiful dresses.
Andy P.
Pearls and Roses seems like it’s run by a hard-working honest working class family.Karen was really gentle in guiding me through my alterations and showing me respect and decency when explaining them.Really high standard of alterations.Dresses inside looked to die for.
Rachel D.
I went to pearls and roses looking for a non traditional wedding dress. Karen and her team helped find out what I was liking and suggested a custom dress. The dress was made perfectly, on time and with great service. I highly recommend.
Claire S.
My wedding dress was altered at Roses and Pearls, and the process was great from start to finish. Karen and her team altered the dress to perfection and it was done so quickly but with great care and quality measures. I am really happy with the final result and look forward to wearing my dress that now fits perfectly. Karen was so friendly, helpful and made me feel completely comfortable with the process, she definitely knows her stuff and I’m thankful to have come across this beautiful store.Highly recommend for any alteration needs.
lia L.
The staff are so helpful and lovely!Their services are fantastic and their clothes are gorgeous!
Ainsley K.
Karen gave me the most beautiful experience. She is refreshingly honest whilst kind and sincere. The young women in her team are equally as lovely.She has created such an intimate space where brides can find everything they may need in one place, which was so helpful to me.Thank you for everything Karen, from my gown to matching my accessories. I'm so glad I found you, here on the Surf Coast!
A G.
I needed my bridesmaid dress altered quickly before I flew overseas for my brothers wedding. The friendly and knowledgeable staff @ Pearls & Roses displayed exceptional professionalism. The alterations were completed quickly, without compromising on the excellent quality of their work. I'm thrilled with the outcome and would highly recommend their services
Yolanda A.
Wow, what can I say…I can’t speak more highly of Karen and her amazing team. I found an incredible pink bridal coat online, but being from an international Haute Couture designer it was not within our budget. I took the picture of the coat to Karen as inspiration and she was able to recreate it for me exactly, in my opinion far better than the original version. She absolutely exceeded my expectations and created the most amazing, jaw dropping piece. From the moment I met her she was incredibly kind and accomodating, making the whole process extremely special and fun! She is truly talented at her craft, extremely hard working and I couldn’t recommend her more. A massive thank you again to Karen and her team, what an unforgettable experience, one I will cherish forever!
Hayley L.
THE BEST EXPERIENCE EVER! Karen was absolutely amazing and so talented when styling. She made me so comfortable and helped me pick the most perfect dress and veil. I went in knowing nothing about how to plan a wedding and left so confident and excited to plan it.
Sarah D.
WowI could have not asked for a better greeting and fitting. Karen was so warm welcoming and amazing with all the dresses I tried on. I went back later that day and bought one and they were so happy and lovely about it. I wish I could rate it 100 stars. The service was absolute top notch. Thank you so much Karen.
Helen Y.
Karen and her team altered my wedding dress and did an excellent job. I’ve never seen a French Bustle before but loved how it looked and everyone commented on how it made the dress stand out from other wedding dresses.It was princess energy!The alterations were done quickly as well but nothing was compromised.
Jessica L.
Very impressed by the impeccable service that I received from Karen and her team. Not only did they deal professionally and above and beyond with my picky alterations on my bridal gown but they were also able to be satisfy me with a dress in the lifestyle section for my sister n laws hens do. They cover everything! I will be back! Thanks ladies xx
Hayley
Karen is absolutely wonderful. She has a huge range of wedding dresses but her personal designs outshine everything else by far.Karen made my beautiful custom gown to fit me perfectly. She made sure I was comfortable and happy throughout the process - my dress is stunning!Thank you so so much Karen 💕
Scott R.
So happy with my dress alterations and Karen was so amazing! Sarah
Jennie B.
I can’t even find the right words on how thankful I am to Karen and her team for doing the alterations on my wedding dress.After an awful experience with another bridal shop, Karen turned it all around and just made a brand new bridal experience for me. Karen assured me that they can do the alterations that I wanted and yes, they delivered (and more!!!). They did a ton of work with my dress and it looked like a brand new dress that was tailored for me! It is so beautiful and comfortable. 🧡Special thanks to Lilly and Milli for looking after me 🧡
Laura M.
Had a very last minute bridesmaids dress requiring alteration. Karen from Pearls and Roses did an amazing job, I was so appreciative to her for having my dress back to me in less than 24 hours! It was perfect, thanks Karen!
Brooke H.
I was stuck at where to go for alterations as I have had a bad experience in the past, but Karen made me feel confident in choosing her and her work. I picked up 2 items today which I had altered, and I am blown away. The work is beautiful and really well done! The quality is incredible, and I won’t be going any where else! The service from start to finish was great.Thank you Karen!
Deb S.
Exceptional service by Karen & her staff with helping me with my Mother of the Bride dress. I knew I wanted Navy but hit a wall. I had been to several stores in the Geelong area & about 10 or so in Melbourne & surrounds.I chose an Anthea Crawford navy dress off her rack. I loved the style but it was firm in areas & it felt a bit corporate.Karen was able to sorce the exact fabric & extend the firm parts with gussets & made the most beautiful cascade flowing belt which looked a part of the original dress, which took it from plain to winner!Karen was patient & helpful allowing me to suggest ideas & she would sketch it up.Very happy with my dress & I felt so comfortable on my daughters wedding day with the look & the perfect fit.Thank you!
Penelope
Friendly girl working. Came for a garter, only two to choose from. Both very similar. Got one, however I don't know if that's really the style I was after. Not to worry though. I could gift it to another friend if I don't use that one.I've forever looked at the window of this shop and imagined what it would be like inside. It looked like they had plenty of dresses to choose from and a small dressing room with enough space for just one bride. Very pretty dresses in the window always.
Rebecca T.
Karen was absolutely wonderful in ensuring my dress was adjusted to fit me perfectly on my wedding day. I gave Karen and her team a pretty tight turnaround thanks to a bout of covid delaying my plans but she didn't miss a beat in promising it would be back with me one week after the fitting and one week before my big day. Karen's passion for what she does and her love for the brides she supports is evident from the first sentence she speaks. I was so glad I asked for her help and if I didn't already have my dress I would have not hesitated to ask Karen to design one just for me. Her designs are beautiful and her attention to detail is exceptional. Thanks Karen, and extra thanks for the hairpiece, earrings and purse. Our day was amazing and everything came together so well.
Emily K.
It's hard to put into words how wonderful my experience was at Pearls and Roses! With my wedding in just under 6 weeks - I called Karen, came in that day, 16 weeks pregnant with twins. She was so lovely and warm from the very beginning, and really listened and understood what I was looking for. I thought I would need to buy off the rack given the timing, but with timing aligning in her schedule, she was able to fit a custom gown in for me. Her amazing talent saw the gown come together beautifully and exactly how I envisioned it every fitting, while accommodating the fast growing bump! The final product was everything I hoped for and more, and I will be recommending anyone looking for a wedding gown to Karen. Not only is she incredibly skilled, she connects with her customers and makes you feel at complete ease throughout the entire process. Thank you Karen for making my dress wedding dress!
Jacqui G.
Being a size 26 I was very nervous about undressing in front anyone but Karen made me feel special, she made my mother of the groom outfit, even hand dying the lace to get the colour I wanted, on the day of the wedding I felt like a million dollars. The compliments I received was amazing, I can’t thank Karen and her team enough❤️
Laura M.
Karen and her team are absolutely amazing. From the moment I entered the store Karen immediately put me at ease and was able to help me design my dream wedding dress.My custom made gown was beautiful and exactly as I imagined - I could not have found a more perfect dress. Karen's attention to detail, knowledge and warmth made the process easy, fun and stress free. I could not have asked for a better experience.
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