Pearls & Roses Bridal specialises in both couture and ready to wear bridal gowns, wedding dresses, and evening wear gowns. Our Geelong-based dressmakers source the finest fabrics from around the world to handcraft a truly one of a kind dress for your special day. We also offers gowns for mothers of the bride, Brownlow dresses and much more.

Pearls & Roses Bridal

Our Services
  • Styling & consultations

    If you have started looking for a wedding dress or gown for a special occasion, we offer both bespoke and ready to wear styling services

    Book an appointment
  • Alteration services

    We provide bridal and ready to wear dress alterations and specialise in wedding, formal occasion, and debutante services.

    Book an appointment
  • Debutante gowns

    We provide bridal and ready to wear dress alterations and specialise in wedding, formal occasion, and debutante services.

    Book an appointment
  • Our client stories

    We are proud of the quality of craftmanship and level of service we provide to women in Geelong and surrounding areas.

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Geelong’s elegant couture dresses and gowns for weddings, debutante balls, formals & more

Pearls & Roses Bridal was founded on the desire to provide premium couture dresses to Geelong women, empowering them to make their mark in style. Whether you need a custom made couture wedding dress, a bridal gown, a formal evening dress for a charity ball or you’re a young high school debutante looking for a beautiful deb dress, regardless of age, body shape or style, we excel at helping you find your dream dress. Read More

We also have sophisticated dresses for the mother of the bride or groom, bridesmaids and flower girls. We will ensure all the women in your bridal party match the theme of your wedding and coordinate for your photos. Our specialty is ensuring a perfect fit, which is why our talented dressmaker will consult with you in one of our two private consultation rooms.

You can choose from our ready-to-wear ranges or have custom-made dresses designed and created by our in-house production team. If you choose a wedding dress off the rack we can provide bridal alterations to ensure you feel comfortable and confident throughout your big day. We also provide dress alterations for a variety of other evening dresses to ensure a form-fitting silhouette. You can take advantage of this service with our dressmaker even if you haven’t bought your dress from us.

We’ve dressed and styled wives and girlfriends of Geelong Cats’ players for the Brownlow medal with our red-carpet-ready Brownlow dresses and custom-design service. We have also helped many beauties achieve the wow factor with our pageant-appropriate gowns.

If you’ve started looking for a wedding dress or need an evening dress for a special occasion, contact us to make an appointment in-store.

Event dressing

Pearls & Roses Bridal News

Bridal styling appointments in Geelong

At Pearls and Roses Bridal in Geelong, we’re here to ensure that your bridal styling appointment is not just a step, but a leap towards making your dream wedding attire a reality. We understand the flutter of excitement mixed with a dash of nervousness that brides-to-be feel when they first...

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Pearls & Roses - Our Story

Geelong's premier dressmakers

Today, Pearls & Roses Bridal is the trusted name for custom made wedding dresses, deb dresses and other formal evening dresses. The team takes great pride in helping you find the perfect fit, working to your individual body shape, tastes and personality.

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Our Reviews
Jill S.
I appreciated the warm and knowledgeable assistance when trying to pick a dress for attending my daughter’s wedding. It was great to have alterations suggested that could improve the look of the dress for my age as well as other styling tips! Very much appreciated.💕
Eleni N.
Rose M.
Super helpful and did an amazing job of altering my formal dress!
Sarah K.
I went to Pearls and Roses to get my wedding dress altered. I was trusting, given what amazing reviews they have. Karen did not disappoint. What an amazing lady, so kind, talented and took perfect care of my dress. I am so grateful. Alterations were perfect. Thank you Karen & team! X
natasha W.
Amazing service and got a lovely dress as a guest for a wedding. They made the dress shopping experience so easy. Listened to where it was and what I wanted and they picked it out in 2 dresses. Really good price as well! Highly recommend popping in!
Georgia M.
Karen saved me! I went to Pearls and Roses after receiving my wedding dress from somewhere else. Karen squeezed me in for an appointment and ensured me she would fix my dress. She was calm, supportive and talked me through the whole process. Karen and her amazing team worked wonders on my dress and made many changes until I was happy and comfortable. I am so grateful for Karen's expertise - she is beyond amazing!
Gorgeous Store!
Natalie M.
I went into Pearls and Roses by myself while planning my surprise wedding. Karen and her team were so helpful providing honest opinions, keeping within my budget and keeping the secret! I am so happy with the dress for my wedding, it fit perfectly and was so comfortable, couldn’t be happier with my choice!!
Claire A.
Both my Mum and I organised all our dresses for my Wedding through Karen and the beautiful team.Between the two of us, we purchased four dresses, and had an additional two tailored to fit perfectly. As well as accessories. We couldn’t help ourselves!Karen brought a wonderful and sincere sense of enthusiasm and support to every appointment and the entire experience.Each outfit is now connected to really special memories for the lead up to, and during the Wedding. We can’t thank the Pearls and Roses team enough for maling us feel so amazing.Love the Bride and her beautiful Mumxx
Fiona B.
As soon as I met Karen I knew she was the person to make my dress for my sons wedding. She was so fabulous to work with, nothing was too much trouble. And my dress was EXACTLY what I had pictured. Don't bother going elsewhere. Karen's attention to detail is incredible.I had so many compliments on the day and it was a dream to wear. I wish I had saved my feet and gone straight to Pearls and Roses. Thank you Karen.
hannah B.
I can’t recommend Pearl bridal enough! All the ladies there were so professional, friendly and patient. I went back 3 times before I said yes to my dress, and they were just as patient and lovely with me each time. I was so so happy with my dress, it was such a dream to be able to find my perfect dress at such an amazing store.
Ashley H.
Karen was amazing when altering my wedding dress bought at a seperate store. Karen was easy to book in with, was very knowledgeable in the alterations appointment and quoted the job very reasonably. Part of my alterations was a redesign of the bodice to take away the sleeve design, this was a tricky job but Karen made it look easy and the final product is seamless. Thanks so much Pearls and Roses!
Fiona G.
I had a wedding dress altered at Pearls and Roses and it was such a great experience, I can't recommend them highly enough. It was such an easy process, Karen was able to quickly see all the details that needed to be added or changed to make the dress fit to perfection, as well as enhancing the overall look of the dress. The team there were all kind and professional from start to finish.
Rebecca W.
Highly recommend pearls and roses for dress alterations. The team is super friendly and helpful. They made the process very relaxing and easy and the turn around time was so quick.!!!
Andrea P.
I am so glad I made the trip to Geelong from Melbourne to try on a dress I saw on the web site from Pearls and Roses Bridal. Karen was so helpful and was able to fit the perfect dress along with earrings and bag to complete my Mother of The Groom outfit. Karen gave me her undivided attention and had a lovely space to try on my outfit. Thank you for stocking beautiful dresses.
Pinkpopping P.
Andy P.
Pearls and Roses seems like it’s run by a hard-working honest working class family.Karen was really gentle in guiding me through my alterations and showing me respect and decency when explaining them.Really high standard of alterations.Dresses inside looked to die for.
Rachel D.
I went to pearls and roses looking for a non traditional wedding dress. Karen and her team helped find out what I was liking and suggested a custom dress. The dress was made perfectly, on time and with great service. I highly recommend.
Claire S.
My wedding dress was altered at Roses and Pearls, and the process was great from start to finish. Karen and her team altered the dress to perfection and it was done so quickly but with great care and quality measures. I am really happy with the final result and look forward to wearing my dress that now fits perfectly. Karen was so friendly, helpful and made me feel completely comfortable with the process, she definitely knows her stuff and I’m thankful to have come across this beautiful store.Highly recommend for any alteration needs.
lia L.
The staff are so helpful and lovely!Their services are fantastic and their clothes are gorgeous!
Ainsley S.
Karen gave me the most beautiful experience. She is refreshingly honest whilst kind and sincere. The young women in her team are equally as lovely.She has created such an intimate space where brides can find everything they may need in one place, which was so helpful to me.Thank you for everything Karen, from my gown to matching my accessories. I'm so glad I found you, here on the Surf Coast!
A G.
I needed my bridesmaid dress altered quickly before I flew overseas for my brothers wedding. The friendly and knowledgeable staff @ Pearls & Roses displayed exceptional professionalism. The alterations were completed quickly, without compromising on the excellent quality of their work. I'm thrilled with the outcome and would highly recommend their services
Yolanda A.
Wow, what can I say…I can’t speak more highly of Karen and her amazing team. I found an incredible pink bridal coat online, but being from an international Haute Couture designer it was not within our budget. I took the picture of the coat to Karen as inspiration and she was able to recreate it for me exactly, in my opinion far better than the original version. She absolutely exceeded my expectations and created the most amazing, jaw dropping piece. From the moment I met her she was incredibly kind and accomodating, making the whole process extremely special and fun! She is truly talented at her craft, extremely hard working and I couldn’t recommend her more. A massive thank you again to Karen and her team, what an unforgettable experience, one I will cherish forever!
Hayley L.
THE BEST EXPERIENCE EVER! Karen was absolutely amazing and so talented when styling. She made me so comfortable and helped me pick the most perfect dress and veil. I went in knowing nothing about how to plan a wedding and left so confident and excited to plan it.
Sarah D.
WowI could have not asked for a better greeting and fitting. Karen was so warm welcoming and amazing with all the dresses I tried on. I went back later that day and bought one and they were so happy and lovely about it. I wish I could rate it 100 stars. The service was absolute top notch. Thank you so much Karen.
Helen Y.
Karen and her team altered my wedding dress and did an excellent job. I’ve never seen a French Bustle before but loved how it looked and everyone commented on how it made the dress stand out from other wedding dresses.It was princess energy!The alterations were done quickly as well but nothing was compromised.
Jessica L.
Very impressed by the impeccable service that I received from Karen and her team. Not only did they deal professionally and above and beyond with my picky alterations on my bridal gown but they were also able to be satisfy me with a dress in the lifestyle section for my sister n laws hens do. They cover everything! I will be back! Thanks ladies xx
Karen is absolutely wonderful. She has a huge range of wedding dresses but her personal designs outshine everything else by far.Karen made my beautiful custom gown to fit me perfectly. She made sure I was comfortable and happy throughout the process - my dress is stunning!Thank you so so much Karen 💕
Scott R.
So happy with my dress alterations and Karen was so amazing! Sarah
Jennie B.
I can’t even find the right words on how thankful I am to Karen and her team for doing the alterations on my wedding dress.After an awful experience with another bridal shop, Karen turned it all around and just made a brand new bridal experience for me. Karen assured me that they can do the alterations that I wanted and yes, they delivered (and more!!!). They did a ton of work with my dress and it looked like a brand new dress that was tailored for me! It is so beautiful and comfortable. 🧡Special thanks to Lilly and Milli for looking after me 🧡
Laura M.
Had a very last minute bridesmaids dress requiring alteration. Karen from Pearls and Roses did an amazing job, I was so appreciative to her for having my dress back to me in less than 24 hours! It was perfect, thanks Karen!
Brooke H.
I was stuck at where to go for alterations as I have had a bad experience in the past, but Karen made me feel confident in choosing her and her work. I picked up 2 items today which I had altered, and I am blown away. The work is beautiful and really well done! The quality is incredible, and I won’t be going any where else! The service from start to finish was great.Thank you Karen!
Deb S.
Exceptional service by Karen & her staff with helping me with my Mother of the Bride dress. I knew I wanted Navy but hit a wall. I had been to several stores in the Geelong area & about 10 or so in Melbourne & surrounds.I chose an Anthea Crawford navy dress off her rack. I loved the style but it was firm in areas & it felt a bit corporate.Karen was able to sorce the exact fabric & extend the firm parts with gussets & made the most beautiful cascade flowing belt which looked a part of the original dress, which took it from plain to winner!Karen was patient & helpful allowing me to suggest ideas & she would sketch it up.Very happy with my dress & I felt so comfortable on my daughters wedding day with the look & the perfect fit.Thank you!
Friendly girl working. Came for a garter, only two to choose from. Both very similar. Got one, however I don't know if that's really the style I was after. Not to worry though. I could gift it to another friend if I don't use that one.I've forever looked at the window of this shop and imagined what it would be like inside. It looked like they had plenty of dresses to choose from and a small dressing room with enough space for just one bride. Very pretty dresses in the window always.
Rebecca T.
Karen was absolutely wonderful in ensuring my dress was adjusted to fit me perfectly on my wedding day. I gave Karen and her team a pretty tight turnaround thanks to a bout of covid delaying my plans but she didn't miss a beat in promising it would be back with me one week after the fitting and one week before my big day. Karen's passion for what she does and her love for the brides she supports is evident from the first sentence she speaks. I was so glad I asked for her help and if I didn't already have my dress I would have not hesitated to ask Karen to design one just for me. Her designs are beautiful and her attention to detail is exceptional. Thanks Karen, and extra thanks for the hairpiece, earrings and purse. Our day was amazing and everything came together so well.
Emily K.
It's hard to put into words how wonderful my experience was at Pearls and Roses! With my wedding in just under 6 weeks - I called Karen, came in that day, 16 weeks pregnant with twins. She was so lovely and warm from the very beginning, and really listened and understood what I was looking for. I thought I would need to buy off the rack given the timing, but with timing aligning in her schedule, she was able to fit a custom gown in for me. Her amazing talent saw the gown come together beautifully and exactly how I envisioned it every fitting, while accommodating the fast growing bump! The final product was everything I hoped for and more, and I will be recommending anyone looking for a wedding gown to Karen. Not only is she incredibly skilled, she connects with her customers and makes you feel at complete ease throughout the entire process. Thank you Karen for making my dress wedding dress!
Jacqui G.
Being a size 26 I was very nervous about undressing in front anyone but Karen made me feel special, she made my mother of the groom outfit, even hand dying the lace to get the colour I wanted, on the day of the wedding I felt like a million dollars. The compliments I received was amazing, I can’t thank Karen and her team enough❤️
Laura M.
Karen and her team are absolutely amazing. From the moment I entered the store Karen immediately put me at ease and was able to help me design my dream wedding dress.My custom made gown was beautiful and exactly as I imagined - I could not have found a more perfect dress. Karen's attention to detail, knowledge and warmth made the process easy, fun and stress free. I could not have asked for a better experience.
Mallory A.
Karen and her team at Pearls and Roses are absolutely amazing and I can't ever thank them enough!Karen was so lovely and when I briefed her on my ideas she was on the exact same page as me and together we designed the most amazing dress, with ideas that I hadn't even thought of!I finally got to wear my dress Wild flower 2.0 in April 2023 after having it made in April 2020 and I will never not be In love with it!Karen cares that much about her brides!Thank you Karen and Wendy XX
Addie M.
Karen is an absolute delight to deal with. I was recommended to her by Kayla at Ivory Bride. Karen was easy to talk too, helpful with booking and even has some artistic ideas for what she could do with the scraps of my wedding dress.
Julia H.
Karen and the team are like magicians. I had two delicate dresses that I absolutely love but didn’t fit my petite frame. Rather than returning them, I decided to take them to Pearls and Roses to see whether they could alter the dresses whilst maintaining their original look. To my absolute delight I have these two perfect dresses tailored to my size and flawless- you cannot tell they’ve been altered. I couldn’t be more thrilled with the outcome.Karen is extremely talented and a master of her craft. Her attention to detail is incredible and she makes the entire experience fun and engaging. Karen takes the time to know her clients, understand their needs, whilst giving her honest opinions along the way as she makes the seemingly impossible, possible. Thank you!
Emma R.
I am grateful to have worked with Karen and her team to create my custom wedding gown. I was so pleased with the end result, and had a multitude of compliments on the details and design she managed to create.I had ideas of what I wanted, however due to restrictions, had limited opportunity to try and on styles to confirm this. It wasn’t until I met with Karen that I really got a picture of how these ideas could come together, and I fell in love with the design we were working towards.Karen was able to work with me at multiple stages of bringing the dress together and help me problem solve through the process. She has an extremely talented team with a fine attention to detail.I was overwhelmed by the end result, and thankful to have her help throughout the process.
Emily B.
Took my wedding gown here very last minute and they were amazing! After giving birth four months prior and having last minute emergency surgery the week before, I was not looking forward to putting on a wedding dress.. Karen made me feel so comfortable in my dress and was so lovely to deal with. Not only was my dress altered in such a short time frame, but it also fit me perfectly! Would highly recommend!!
Trevor G.
Emmalee Q.
Karen and her team are amazing at what they do! From the moment I walked in the door I knew I was in great hands. I was slightly nervous that the lace wouldn’t align after the alterations but you couldn’t even tell the dress had been touched! Even my 92 year old grandmother who was a dressmaker could only praise such talented work. I would highly recommend Pearls and Roses to anyone. Thanks Karen and team x
Mel T.
From the moment you meet Karen, you feel a sense of calm, ease and that you're in the greatest of hands.Karen altered my wedding dress and was not only professional and prompt but she exceeded my expectations as far as quality delivered and timing. Karen you were an absolute breath of fresh air. Getting married in a pandemic has additional challenges and you are one supplier who has effectively communicated and showed genuine empathy. You are a beautiful soul and a talented seamstress. Thank you for being so wonderful.
Gus B.
My wife got her wedding dress altered with Karen and the experience from start to finish was fantastic, we were super nevious about getting such an expensive dress altered but after meeting with Karen I never felt more confident that there was going to be no issues. I highly recommend you aleast go in and get them to look at work you want to get there expertise. Very professional and keep you in the loop the whole way. Although we don't plan on having any more wedding dresses altered I recommend you go to them for yours.
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