Geelong //
5222 2191

Pearls & Roses Bridal specialises in both couture and ready to wear bridal gowns, wedding dresses, and evening wear gowns. Our Geelong-based dressmakers source the finest fabrics from around the world to handcraft a truly one of a kind dress for your special day. We also offers gowns for mothers of the bride, Brownlow dresses and much more.

Geelong’s elegant couture dresses and gowns for weddings, debutante balls, formals & more

Pearls & Roses Bridal was founded on the desire to provide premium couture dresses to Geelong women, empowering them to make their mark in style. Whether you need a custom made couture wedding dress, a bridal gown, a formal evening dress for a charity ball or you’re a young high school debutante looking for a beautiful deb dress, regardless of age, body shape or style, we excel at helping you find your dream dress. Read More

We also have sophisticated dresses for the mother of the bride or groom, bridesmaids and flower girls. We will ensure all the women in your bridal party match the theme of your wedding and coordinate for your photos. Our specialty is ensuring a perfect fit, which is why our talented dressmaker will consult with you in one of our two private consultation rooms.

You can choose from our ready-to-wear ranges or have custom-made dresses designed and created by our in-house production team. If you choose a wedding dress off the rack we can provide bridal alterations to ensure you feel comfortable and confident throughout your big day. We also provide dress alterations for a variety of other evening dresses to ensure a form-fitting silhouette. You can take advantage of this service with our dressmaker even if you haven’t bought your dress from us.

We’ve dressed and styled wives and girlfriends of Geelong Cats’ players for the Brownlow medal with our red-carpet-ready Brownlow dresses and custom-design service. We have also helped many beauties achieve the wow factor with our pageant-appropriate gowns.

If you’ve started looking for a wedding dress or need an evening dress for a special occasion, contact us to make an appointment in-store.

  • Book an appointment

    If you've started looking for a wedding dess for a special occasion, contact us to make an appointment in-store.

    Book an appointment
  • We do dress alterations

    At Pearls & Roses Bridal, we provide bridal and other dress alterations in Geelong for any wedding, formal or debutante dress.

    Book an alteration
  • What others have to say

    At Pearls & Roses Bridal, we are proud of our dresses and the level of service we provide to women in Geelong and surrounding areas when it comes time to choose an outfit for a formal occasion.

    View testimonials

Pearls & Roses Bridal News

Discover the premier bridal store in Geelong

At Pearls and Roses Bridal, the top-tier bridal store in Geelong, we understand that each bride’s journey is unique. We pride ourselves on offering an experience that’s as memorable as the dress itself. Every bride deserves to feel special, and that’s precisely what we aim for at Pearls and Roses...

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Pearls & Roses - Our Story

Geelong's premier dressmakers

Today, Pearls & Roses Bridal is the trusted name for custom made wedding dresses, deb dresses and other formal evening dresses. The team takes great pride in helping you find the perfect fit, working to your individual body shape, tastes and personality.

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Our Reviews
Excellent4.8Natalie M. ★★★★★ I went into Pearls and Roses by myself while planning my surprise wedding. Karen and her team were so helpful providing honest opinions, keeping within my budget and keeping the secret! I am so happy with the dress for my wedding, it fit perfectly and was so comfortable, couldn’t be happier with my choice!!Claire A. ★★★★★ Both my Mum and I organised all our dresses for my Wedding through Karen and the beautiful team.Between the two of us, we purchased four dresses, and had an additional two tailored to fit perfectly. As well as accessories. We couldn’t help ourselves!Karen brought a wonderful and sincere sense of enthusiasm and support to every appointment and the entire experience.Each outfit is now connected to really special memories for the lead up to, and during the Wedding. We can’t thank the Pearls and Roses team enough for maling us feel so amazing.Love the Bride and her beautiful MumxxFiona B. ★★★★★ As soon as I met Karen I knew she was the person to make my dress for my sons wedding. She was so fabulous to work with, nothing was too much trouble. And my dress was EXACTLY what I had pictured. Don't bother going elsewhere. Karen's attention to detail is incredible.I had so many compliments on the day and it was a dream to wear. I wish I had saved my feet and gone straight to Pearls and Roses. Thank you Karen.Response from the ownerHi Fiona My absolute pleasure ! The team and I in the workroom love creating bespoke gowns for women to especially feel beautiful on their sons or daughters wedding day . Your blue /navy silk was incredible to work with and it was fun catching up with you at each fitting. You were a delight to create for 🌹🌹 and you looked stunning on the big day with your son !!! How proud you must be. Take care gorgeous lady and I look forward to seeing you again when your in Geelong or by the bay !! Karen xxxx hannah B. ★★★★★ I can’t recommend Pearl bridal enough! All the ladies there were so professional, friendly and patient. I went back 3 times before I said yes to my dress, and they were just as patient and lovely with me each time. I was so so happy with my dress, it was such a dream to be able to find my perfect dress at such an amazing store.Response from the ownerHi Hannah , the team are extremely dedicated in helping ladies like yourself find just the right gown for the your wedding , no matter how many times you need to retry xxxI look forward to seeing you in the alteration department for a gentle tweak and later the wedding day pictures ❤️❤️Karen and Team Ashley H. ★★★★★ Karen was amazing when altering my wedding dress bought at a seperate store. Karen was easy to book in with, was very knowledgeable in the alterations appointment and quoted the job very reasonably. Part of my alterations was a redesign of the bodice to take away the sleeve design, this was a tricky job but Karen made it look easy and the final product is seamless. Thanks so much Pearls and Roses!Response from the ownerHi Ashley . .... Thank you for your kind words. 33 plus years of knowledge in custom and bespoke wedding gowns always gives the ability to create and understand the perfect outcome you are after , for your wedding gown redesign or alteration. My workroom team are extremely talented and we all work together to bring to life your vision 🌹🌹 take care Ashley Karen and team Fiona G. ★★★★★ I had a wedding dress altered at Pearls and Roses and it was such a great experience, I can't recommend them highly enough. It was such an easy process, Karen was able to quickly see all the details that needed to be added or changed to make the dress fit to perfection, as well as enhancing the overall look of the dress. The team there were all kind and professional from start to finish.Response from the ownerHi Fiona , thank you for your kind words, we all love our job here 🫶, which is to make all women feel comfortable and at ease when fitting, and listen and note all clients needs and wishes. The alteration department has 33 years experience onsite and will always aim to deliver and style you exactly as you dream to be. I love our team and feel very blessed to work alongside such gorgeous girls and women who all aim to please and style each bride and be part of their magic day 🌹Karen Rebecca W. ★★★★★ Highly recommend pearls and roses for dress alterations. The team is super friendly and helpful. They made the process very relaxing and easy and the turn around time was so quick.!!!Response from the ownerOur pleasure lovely 🌹🌹🌹🌹Karen and team Andrea P. ★★★★★ I am so glad I made the trip to Geelong from Melbourne to try on a dress I saw on the web site from Pearls and Roses Bridal. Karen was so helpful and was able to fit the perfect dress along with earrings and bag to complete my Mother of The Groom outfit. Karen gave me her undivided attention and had a lovely space to try on my outfit. Thank you for stocking beautiful dresses.Response from the ownerHi Andrea We had a great time didn't we , so thrilled we were able to style you find that perfect dress for you and complete the look with accessories from our sister store Pearls and Roses Lifestyle !!! We love our job , the team and I enjoy what we do !! Can't wait for you to share photos !!Karen and the Team ❤️🌹 Pinkpopping P. ★★★★★ Response from the owner❤️💕 Andy P. ★★★★★ Pearls and Roses seems like it’s run by a hard-working honest working class family.Karen was really gentle in guiding me through my alterations and showing me respect and decency when explaining them.Really high standard of alterations.Dresses inside looked to die for.Response from the ownerthank you sweetheart 🌹🌹🌹🌹🌹🌹 Rachel D. ★★★★★ I went to pearls and roses looking for a non traditional wedding dress. Karen and her team helped find out what I was liking and suggested a custom dress. The dress was made perfectly, on time and with great service. I highly recommend.Response from the ownerIt was so much fun creating your gown sweetheart 🌹🌹such a pleasure xx Claire S. ★★★★★ My wedding dress was altered at Roses and Pearls, and the process was great from start to finish. Karen and her team altered the dress to perfection and it was done so quickly but with great care and quality measures. I am really happy with the final result and look forward to wearing my dress that now fits perfectly. Karen was so friendly, helpful and made me feel completely comfortable with the process, she definitely knows her stuff and I’m thankful to have come across this beautiful store.Highly recommend for any alteration needs.Response from the ownerthank you Claire all the best gorgeous 🌹🌹 lia L. ★★★★★ The staff are so helpful and lovely!Their services are fantastic and their clothes are gorgeous!Response from the ownerthank you lovely 🌹 Ainsley S. ★★★★★ Karen gave me the most beautiful experience. She is refreshingly honest whilst kind and sincere. The young women in her team are equally as lovely.She has created such an intimate space where brides can find everything they may need in one place, which was so helpful to me.Thank you for everything Karen, from my gown to matching my accessories. I'm so glad I found you, here on the Surf Coast!Response from the ownerthank you sweetheart all the very best from the team and I ❤️ A G. ★★★★★ I needed my bridesmaid dress altered quickly before I flew overseas for my brothers wedding. The friendly and knowledgeable staff @ Pearls & Roses displayed exceptional professionalism. The alterations were completed quickly, without compromising on the excellent quality of their work. I'm thrilled with the outcome and would highly recommend their servicesResponse from the ownerour pleasure 🌹 Yolanda A. ★★★★★ Wow, what can I say…I can’t speak more highly of Karen and her amazing team. I found an incredible pink bridal coat online, but being from an international Haute Couture designer it was not within our budget. I took the picture of the coat to Karen as inspiration and she was able to recreate it for me exactly, in my opinion far better than the original version. She absolutely exceeded my expectations and created the most amazing, jaw dropping piece. From the moment I met her she was incredibly kind and accomodating, making the whole process extremely special and fun! She is truly talented at her craft, extremely hard working and I couldn’t recommend her more. A massive thank you again to Karen and her team, what an unforgettable experience, one I will cherish forever!Response from the ownerIt was such a pleasure creating your dream gown gorgeous !!!An epic challenge from start to finish !! super proud of our team xxx 💕 Thank you for the opportunity 💕💕 Karen x Hayley L. ★★★★★ THE BEST EXPERIENCE EVER! Karen was absolutely amazing and so talented when styling. She made me so comfortable and helped me pick the most perfect dress and veil. I went in knowing nothing about how to plan a wedding and left so confident and excited to plan it.Response from the owner💕💕Thank you lovely pleasure all ours x Sarah D. ★★★★★ WowI could have not asked for a better greeting and fitting. Karen was so warm welcoming and amazing with all the dresses I tried on. I went back later that day and bought one and they were so happy and lovely about it. I wish I could rate it 100 stars. The service was absolute top notch. Thank you so much Karen.Response from the ownerHi Sarah !!! Our absolute pleasure !!!!! We always only ever wanted the best dress outcome for you and we all nailed it ❤️❤️❤️❤️❤️❤️❤️Karen and team xxxx Helen Y. ★★★★★ Karen and her team altered my wedding dress and did an excellent job. I’ve never seen a French Bustle before but loved how it looked and everyone commented on how it made the dress stand out from other wedding dresses.It was princess energy!The alterations were done quickly as well but nothing was compromised.Response from the ownerDearest Helen Our absolute pleasure ! I am so thrilled for you and the team and I loved working on your beautiful wedding gown . Karen Jessica L. ★★★★★ Very impressed by the impeccable service that I received from Karen and her team. Not only did they deal professionally and above and beyond with my picky alterations on my bridal gown but they were also able to be satisfy me with a dress in the lifestyle section for my sister n laws hens do. They cover everything! I will be back! Thanks ladies xxResponse from the ownerOur absolute pleasure 🌹🌹🌹🌹🌹🌹🌹🌹 Herbie ★★★★★ Karen is absolutely wonderful. She has a huge range of wedding dresses but her personal designs outshine everything else by far.Karen made my beautiful custom gown to fit me perfectly. She made sure I was comfortable and happy throughout the process - my dress is stunning!Thank you so so much Karen 💕Response from the ownerMy absolute pleasure beautiful you looked stunning ❤️❤️ Scott R. ★★★★★ So happy with my dress alterations and Karen was so amazing! SarahResponse from the ownerOur absolute pleasure ❤️❤️ Jennie B. ★★★★★ I can’t even find the right words on how thankful I am to Karen and her team for doing the alterations on my wedding dress.After an awful experience with another bridal shop, Karen turned it all around and just made a brand new bridal experience for me. Karen assured me that they can do the alterations that I wanted and yes, they delivered (and more!!!). They did a ton of work with my dress and it looked like a brand new dress that was tailored for me! It is so beautiful and comfortable. 🧡Special thanks to Lilly and Milli for looking after me 🧡Response from the ownerWe are so thrilled to have met you and assisted in creating the perfect look for you in you wedding gown. My team an I all love what they do and it clearly shows in their level or care . Karen ❤️ Laura M. ★★★★★ Had a very last minute bridesmaids dress requiring alteration. Karen from Pearls and Roses did an amazing job, I was so appreciative to her for having my dress back to me in less than 24 hours! It was perfect, thanks Karen!Response from the ownerHappy to assist !!! We could never ever let a woman down by not doing our utmost best ! Brooke H. ★★★★★ I was stuck at where to go for alterations as I have had a bad experience in the past, but Karen made me feel confident in choosing her and her work. I picked up 2 items today which I had altered, and I am blown away. The work is beautiful and really well done! The quality is incredible, and I won’t be going any where else! The service from start to finish was great.Thank you Karen!Response from the ownerMy pleasure Brooke , my team love their work , they take pride in every gown or dress that needs attention as if it were for their own daughter ❤️ Deb S. ★★★★★ Exceptional service by Karen & her staff with helping me with my Mother of the Bride dress. I knew I wanted Navy but hit a wall. I had been to several stores in the Geelong area & about 10 or so in Melbourne & surrounds.I chose an Anthea Crawford navy dress off her rack. I loved the style but it was firm in areas & it felt a bit corporate.Karen was able to sorce the exact fabric & extend the firm parts with gussets & made the most beautiful cascade flowing belt which looked a part of the original dress, which took it from plain to winner!Karen was patient & helpful allowing me to suggest ideas & she would sketch it up.Very happy with my dress & I felt so comfortable on my daughters wedding day with the look & the perfect fit.Thank you!Response from the ownerour absolute pleasure Deb it was well worth the journey of the remake🌹 Pure custom in the end XKaren 🌹 Penelope ★★★★☆ Friendly girl working. Came for a garter, only two to choose from. Both very similar. Got one, however I don't know if that's really the style I was after. Not to worry though. I could gift it to another friend if I don't use that one.I've forever looked at the window of this shop and imagined what it would be like inside. It looked like they had plenty of dresses to choose from and a small dressing room with enough space for just one bride. Very pretty dresses in the window always.Response from the ownerThank you PenelopeWe have another two Rooms of fashion from behind the counter with For Events, debutantes ,mother of the bride and Pearls and Roses Lifestyle. All rooms were fully booked the day you popped in for the garter. We only had two left and new stock coming for the next season. Would love to show you around if you wanted to see more collections. Appointments via the website are the best way to see more fashion here. Our production and design rooms are also here on site. Where we create gowns for all high end events including Brownlow .I hope the wedding was beautiful 🌹 Rebecca T. ★★★★★ Karen was absolutely wonderful in ensuring my dress was adjusted to fit me perfectly on my wedding day. I gave Karen and her team a pretty tight turnaround thanks to a bout of covid delaying my plans but she didn't miss a beat in promising it would be back with me one week after the fitting and one week before my big day. Karen's passion for what she does and her love for the brides she supports is evident from the first sentence she speaks. I was so glad I asked for her help and if I didn't already have my dress I would have not hesitated to ask Karen to design one just for me. Her designs are beautiful and her attention to detail is exceptional. Thanks Karen, and extra thanks for the hairpiece, earrings and purse. Our day was amazing and everything came together so well.Response from the ownerMy absolute pleasure Rebecca . We really do try hard to ensure all gowns are ready and perfect for every customer 🌹Karen Emily K. ★★★★★ It's hard to put into words how wonderful my experience was at Pearls and Roses! With my wedding in just under 6 weeks - I called Karen, came in that day, 16 weeks pregnant with twins. She was so lovely and warm from the very beginning, and really listened and understood what I was looking for. I thought I would need to buy off the rack given the timing, but with timing aligning in her schedule, she was able to fit a custom gown in for me. Her amazing talent saw the gown come together beautifully and exactly how I envisioned it every fitting, while accommodating the fast growing bump! The final product was everything I hoped for and more, and I will be recommending anyone looking for a wedding gown to Karen. Not only is she incredibly skilled, she connects with her customers and makes you feel at complete ease throughout the entire process. Thank you Karen for making my dress wedding dress!Response from the ownerYou looked so beautiful. It was an absolute pleasure creating for you , the twins bump grew so quickly. It was easier to create for you just prior to the wedding .. take care and can't wait to see the twins xxxKaren Jacqui G. ★★★★★ Being a size 26 I was very nervous about undressing in front anyone but Karen made me feel special, she made my mother of the groom outfit, even hand dying the lace to get the colour I wanted, on the day of the wedding I felt like a million dollars. The compliments I received was amazing, I can’t thank Karen and her team enough❤️Response from the ownerMy absolute pleasure Jacqui. I enjoyed making you feel special and beautiful 🌹Karen Laura M. ★★★★★ Karen and her team are absolutely amazing. From the moment I entered the store Karen immediately put me at ease and was able to help me design my dream wedding dress.My custom made gown was beautiful and exactly as I imagined - I could not have found a more perfect dress. Karen's attention to detail, knowledge and warmth made the process easy, fun and stress free. I could not have asked for a better experience.Response from the ownerMy pleasure beautiful . It was certainly fun having all the girls around during fittings you have beautiful friends. Your custom one off wedding gown was perfect for you. 🌹🌹🌹🌹Karen Mallory A. ★★★★★ Karen and her team at Pearls and Roses are absolutely amazing and I can't ever thank them enough!Karen was so lovely and when I briefed her on my ideas she was on the exact same page as me and together we designed the most amazing dress, with ideas that I hadn't even thought of!I finally got to wear my dress Wild flower 2.0 in April 2023 after having it made in April 2020 and I will never not be In love with it!Karen cares that much about her brides!Thank you Karen and Wendy XXResponse from the ownerHey beautiful Lady , What can I say !!! Thank you for your support during Covid and Lockdowns . It was such a pleasure to have such a fabulous client embrace our design for your custom wedding gown and allow us to work on it during lockdowns. I was thrilled for you once the day finally came. Not only that we were able to custom a stunning gown for mum and the two of you had such special little customs together for the hens and the wedding day . You have such a beautiful family . and thank you for all the clients you have sent to me over the year 🌹🌹🌹🌹❤️❤️❤️❤️Karen Addie M. ★★★★★ Karen is an absolute delight to deal with. I was recommended to her by Kayla at Ivory Bride. Karen was easy to talk too, helpful with booking and even has some artistic ideas for what she could do with the scraps of my wedding dress.Response from the ownerThank you beautiful lady xx Julia H. ★★★★★ Karen and the team are like magicians. I had two delicate dresses that I absolutely love but didn’t fit my petite frame. Rather than returning them, I decided to take them to Pearls and Roses to see whether they could alter the dresses whilst maintaining their original look. To my absolute delight I have these two perfect dresses tailored to my size and flawless- you cannot tell they’ve been altered. I couldn’t be more thrilled with the outcome.Karen is extremely talented and a master of her craft. Her attention to detail is incredible and she makes the entire experience fun and engaging. Karen takes the time to know her clients, understand their needs, whilst giving her honest opinions along the way as she makes the seemingly impossible, possible. Thank you!Response from the ownerHi Julia my pleasure 🌹🌹 Emma R. ★★★★★ I am grateful to have worked with Karen and her team to create my custom wedding gown. I was so pleased with the end result, and had a multitude of compliments on the details and design she managed to create.I had ideas of what I wanted, however due to restrictions, had limited opportunity to try and on styles to confirm this. It wasn’t until I met with Karen that I really got a picture of how these ideas could come together, and I fell in love with the design we were working towards.Karen was able to work with me at multiple stages of bringing the dress together and help me problem solve through the process. She has an extremely talented team with a fine attention to detail.I was overwhelmed by the end result, and thankful to have her help throughout the process.Response from the ownerYou looked stunning. ❤️❤️❤️ Thank you for entrusting us in creating the vision you had 🌹🌹🌹Karenplus the several girlfriends you have sent to us since to create for x Emily B. ★★★★★ Took my wedding gown here very last minute and they were amazing! After giving birth four months prior and having last minute emergency surgery the week before, I was not looking forward to putting on a wedding dress.. Karen made me feel so comfortable in my dress and was so lovely to deal with. Not only was my dress altered in such a short time frame, but it also fit me perfectly! Would highly recommend!!Response from the ownerOur team here only want the best for you and your gown 🌹🌹We always want our brides and women to feel comfortable and at ease here.🌹Karen Trevor G. ★★★★★ Response from the ownerThank you Emmalee Q. ★★★★★ Karen and her team are amazing at what they do! From the moment I walked in the door I knew I was in great hands. I was slightly nervous that the lace wouldn’t align after the alterations but you couldn’t even tell the dress had been touched! Even my 92 year old grandmother who was a dressmaker could only praise such talented work. I would highly recommend Pearls and Roses to anyone. Thanks Karen and team xResponse from the ownerThank You Emmalee it was so lovely to meet your grandmother .I am always thrilled to be complimented by such talented senior seamstress or tailors like your grandmother.Take care Emma🌹🌹🌹Karen Mel T. ★★★★★ From the moment you meet Karen, you feel a sense of calm, ease and that you're in the greatest of hands.Karen altered my wedding dress and was not only professional and prompt but she exceeded my expectations as far as quality delivered and timing. Karen you were an absolute breath of fresh air. Getting married in a pandemic has additional challenges and you are one supplier who has effectively communicated and showed genuine empathy. You are a beautiful soul and a talented seamstress. Thank you for being so wonderful.Response from the ownerMy Pleasure lovely lady🌹🌹🌹🌹Karen Gus B. ★★★★★ My wife got her wedding dress altered with Karen and the experience from start to finish was fantastic, we were super nevious about getting such an expensive dress altered but after meeting with Karen I never felt more confident that there was going to be no issues. I highly recommend you aleast go in and get them to look at work you want to get there expertise. Very professional and keep you in the loop the whole way. Although we don't plan on having any more wedding dresses altered I recommend you go to them for yours.Response from the ownerthank you ..it was a pleasure ..my team and I love what we do x Stephanie B. ★★★★★ I could not recommend Karen more highly. I took my wedding dress to her 5 weeks out from our day and she made me feel comfortable and confident.She is so professional and I knew she really knew her stuff-I had no doubt the dress would be altered perfectly.I was so happy with the results and she talked me through all of the alterations.Response from the ownerMy pleasure StephanieI am thrilled you were so happy with your gown , it is always a joy to see a happy client , wearing a perfectly fitted gown our team has worked hard on achieving your perfect wish,🌹🌹 Mikaela D. ★★★★★ I took my dress to Karen to be altered and she did a wonderful job.She was extremely helpful with recommending different options and my dress fit me perfectly and was extremely comfortable!!I definitely recommend!!!Response from the ownerThank you lovely my absolute pleasure 🌹🌹 Sharon B. ★★★★★ Karen was so lovely when I attended my Bridal Gown Appointment and helped me make the most perfect choice of gown to wear on my special day.I am so grateful for her talents both in styling and dress alterationsSharonResponse from the ownerhi Beautiful 🌹 My absolute pleasure xx Karen Vanessa W. ★★★★★ Karen and her staff did an amazing job, designing and building dresses based on photographs. Karen has haute-couture skills and it was an amazing experience.Response from the ownerthank you Vanessa 🌹🌹 my absolute pleasure , Looking forwartd to the new wedding date arriving soon !!!!! ❤️❤️❤️ Nicole T. ★★★★★ Karen is absolutely amazing. I would highly recommend Pearls and Roses.Response from the ownerThank you lovely lady xxxx Karen and Team 🌹🌹🌹🌹🌹 Miriam C. ★★★★★ Karen was so helpful! I needed a veil last minute and she fitted me in during a busy day and found me a beautiful veil!Response from the ownerMy absolute pleasure , you will make the most beautiful bride -Karen Audrey F. ★★★★★ Could not fault the professional service provided by Karen and her team! After making an appointment last week, this morning I dropped off my daughter’s new ball gown for the hem to be taken up and expected it to be ready within a week but they phoned four hours later to say it was ready for pickup! Beautifully finished and pressed!Response from the ownerAlways our pleasure to assist a client for an adjustment of their Beautiful Gown ensuring it can be completed in time for the eventregardless of time frame given .. js_loader
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